Insightful session on customer acquisition and retention strategies at the Stanbic SMEClinic 2024
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Stanbic SME Clinic
Dr. Boahemaa Ntim, Managing Partner at Blacksmith Africa Consulting, with an insightful session on customer acquisition and retention strategies. She emphasized that exceptional customer service is a key driver in attracting and keeping customers, underscoring the importance of creating memorable and positive customer experiences at every touchpoint.
Dr. Ntim provided actionable guidance on how to identify and segment target audiences, ensuring that businesses focus their efforts on the most promising prospects. She highlighted the significance of branding and marketing in establishing a strong market presence, stressing that a well-crafted brand message resonates with customers and fosters loyalty.
In addition to these core strategies, Dr. Ntim delved into the importance of staying ahead of the curve by analyzing market trends, understanding competitor strategies, and keeping a pulse on industry dynamics. By maintaining a competitive edge, she explained, businesses can not only survive but thrive in a rapidly evolving marketplace.
The session was a perfect blend of strategic advice and practical tips, offering entrepreneurs the tools they need to build sustainable and successful businesses. From customer service excellence to market analysis, Dr. Ntim's insights provided a comprehensive roadmap for achieving long-term growth and customer loyalty. It was a day filled with invaluable knowledge, empowering entrepreneurs to take their businesses to the next level.
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